The challenge was to redesign a frustrating package in an thoughtful and environmental friendly manner. The food’s properties, usage, shelf-life, transport and manufacturing had to be taken into consideration. I explored ways to re-close it – add tamper evidence – protect the goods – use sustainable materials and a look and feel that matches the character of the cookies.
The redesign features a jute fabric pouch with a vaporized aluminium barrier layer – a screen made of PLA – strong, unbleached Kraft paper tray to hold 8 cookies and a shape that allows vertical store storage as well as horizontal table placement.
- Private academic work