I aim to design interactions between people and technology that are appealing, fitting and clear. Technology should enrich people’s lives and the human scale is leading in my designs. Products and people mutually affect each other and it is my passion to design the right experience for the right context.
User-centered
It is my passion as a designer to be sensitive to the intrinsic needs, wishes and capabilities of people. Behavioural theory and user research is part of my expertise.
Interactive
All prototypes of my designs are made interactive and experiential. I make use of interactive technology such as mockup software for digital interfaces and sensors & actuators for tangible products.
Innovative
In my concepts I question conventions and look for the best solution that offers the most appropriate experience. Innovation takes place when the focus is on the goal and not on the status-quo.