EO - Dag6Interfaces
Dag6 is a novel multi-channel news platform initiated by Dutch public broadcaster ‘Evangelische Omroep’. It aims to bring everyday news and contemporary background stories to 20-30 year old Christians.
I took a central role (within a Scrum team) as sole UX Designer in stakeholder meetings, defined user stories based on customer demands and personas of end-users – translated them into app flows – created wireframed interaction designs
– took the brand identity to visually design the app and animated transitions and icons.
The main challenge of this project was to offer text-rich content in a visually appealing package without making concessions on the usability. The aim was to use imagery and animations just enough to raise the appeal of the app, but without adding another element competing for attention that might confuse the user.